Creating a compelling listing for your vacation rental is crucial. Eye-catching photos can draw guests in, but it’s your description that convinces them to book. Here’s how to write a description that captivates potential guests and drives bookings.
Know Your Audience
Start by identifying who your rental appeals to. Are you catering to adventure-seekers, families, or couples? Use language that resonates with them and highlights features they’ll appreciate.
Highlight Desired Amenities
Leverage data to understand what guests want. For instance, dog-friendly homes are popular in Vermont, while Sunriver, Oregon visitors prefer properties with bicycles. Mention these sought-after amenities in your listing.
Emphasize Unique Features
Stand out by showcasing what makes your property special. Whether it’s a backyard tire swing or a vinyl record collection, unique details can attract guests looking for a one-of-a-kind experience.
Answer Common Questions
Preemptively address common guest inquiries in your description. Include information about parking, nearby stores, kitchen appliances, and WiFi quality.
Keep It Concise
Attention spans are short, so keep your descriptions between 700 and 1000 characters. Avoid long, flowery language and get straight to the point.
Craft an Engaging Headline
Your headline should highlight the most attractive features of your property, like water views or beach access. It’s the first thing potential guests see, so make it count.
Update Regularly
Ensure your listing details are always current. If you no longer allow pets or if the community pool is closed for repairs, update your description immediately to avoid disappointing guests.
Promote Outdoor Spaces
Mention outdoor amenities like pools, hot tubs, grills, and yard games. These features can be a big draw for guests looking to enjoy the outdoors.
Include Parking and Driving Information
Provide specifics about parking options and vehicle recommendations, especially if 4-wheel-drive is necessary for winter visits. Boat owners will appreciate details about available docks.
Highlight Work-from-Home Amenities
With many people working remotely, fast WiFi and a good workspace are essential. Mention high-speed internet, desks, and streaming-ready TVs.
Use Keywords for Searchability
Enhance your listing’s visibility by using keywords that potential guests are searching for. Tools like SEMRush or Google Keyword Planner can help identify popular search terms.
Mention Nearby Attractions
Include information about local attractions. Guests are interested in what’s nearby as much as the property itself. Make sure the attractions you list are popular and still open.
Proofread Thoroughly
Review your listing for grammatical errors, spelling mistakes, and clarity. Simple errors can deter potential guests, so consider having someone else proofread your description as well.
By following these tips, you can create an engaging and effective listing that attracts more guests to your vacation rental.
